Judge: Gail Killefer, Case: 21STCV40483, Date: 2023-04-13 Tentative Ruling



Case Number: 21STCV40483    Hearing Date: April 13, 2023    Dept: 37

HEARING DATE:                 April 13, 2023

CASE NUMBER:                  21STCV40483

CASE NAME:                        Cherie Broussard v. Sally Beauty Supply, LLC.

TRIAL DATE:                        None—Matter stayed pending Texas litigation.

                                                                                                                                                           

MOTION:                               Plaintiff’s Motion for Reconsideration of February 23, 2023 Order

MOVING PARTY:                Plaintiff, Cherie Broussard

OPPOSING PARTY:             Defendant, Sally Beauty Supply, LLC.

PROOF OF SERVICE:          OK

OPPOSITION:                       March 30, 2023

REPLY:                                  April 6, 2023

                                                                                                                                                           

TENTATIVE:                         Plaintiff’s motion for reconsideration is denied. Defendant is to give notice.

                                                                                                                                                           

Background

This action arises in connection with the work of Cherie Broussard (“Plaintiff”) as a model for television commercials and print advertisements. The Complaint alleges in June 2015, Sally Beauty Supply, LLC. (“Defendant”) hired Plaintiff to be photographed for commercial purposes.  Plaintiff and Defendant entered into an agreement whereby Defendant would use Plaintiff’s image through June 12, 2020 (“Rights Agreement”). The Complaint alleges that within the last two years of filing this Complaint, Defendant has used, re-used, published, and republished Plaintiff’s image without her consent and after the Rights Agreement had expired.

Plaintiff’s operative Complaint alleges: (1) common law misappropriation of likeness, and (2) statutory misappropriation of likeness in violation of Civil Code §3344.

On February 23, 2023, the court granted Defendant’s motion for forum non conveniens and stayed this action pending litigation in Texas “on the condition that Defendant: 1) formally appear and consent to jurisdiction in Texas; 2) agree to waive any applicable statute of limitations; and 3) stipulate to a special setting for an early trial date.” (September 23, 2023 Order (the “Order”), 1.)

Plaintiff now moves for reconsideration of the court’s February 23 Order granting Defendant’s motion for inconvenient forum. Defendant opposes the motion.

Discussion

I.                   Timeliness

CCP § 1008 allows a party to move for reconsideration of an order within 10 days after service upon the party of written notice of entry of the order, based on new or different facts, circumstances, or law. 

On February 23, 2023, Defendant gave notice of the court’s Order regarding their motion for by email. Plaintiff’s motion was filed on March 6, 2023, ten days later. Thus, Plaintiff’s motion is timely.

I.                   Analysis

CCP § 1008 requires the party moving for reconsideration to “state by affidavit what application was made before, when and to what judge, what order or decisions were made, and what new or different facts, circumstances, or law are claimed to be shown.” However, a party moving for reconsideration under CCP § 1008 must demonstrate that “new or different facts” in support of the motion could not have been discovered or produced with “reasonable diligence” at the time of the original hearing. (New York Times Co. v. Superior Court (2005) 135 Cal.App.4th 206, 212-13 (“the information must be such that the moving party could not, with reasonable diligence, have discovered or produced it at the [original hearing]”).

Plaintiff argues that recent actions by Defendant have revealed their “true intentions” in that “(1) Sally Beauty denies liability and (2) will “immediately” move to dismiss a Civil Code § 3344 claim, which has been heavily litigated here in California for almost 18 months, if Mrs. Broussard files a case in Texas.” (Motion, 3.) Plaintiff also contends “it appears that the Court based its ruling on the understanding that Sally Beauty did not deny liability and that, if Mrs. Broussard filed a case identical to this one in Texas, then she would not be prejudiced or disadvantaged in any way – an understanding the Court had based on representations of Sally Beauty’s counsel at the hearing.” (Id.) While Plaintiff consistently contends that this court “seemed to have the understanding that [Defendant] was not denying liability,” Plaintiff fails to point to how the court relied on such contention, whether that contention colored this court’s reasoning, and whether any new facts or changes in law have changed such a supposed contention. (Motion, 4.)

Plaintiff further explains that public policy asks this court to maintain jurisdiction to protect Plaintiff’s Civil Code § 3344 claim. (Motion, 5-7.) This court has already found Texas to be a more suitable forum, and further understands it is Defendant’s right to put forth a well-executed defense contesting liability—which has not been conceded as Plaintiff contends. Plaintiff provides little in terms of support for both contentions, that Defendant has not changed its representations about liability and that the survival of the section 3344 claim is pivotal here, other than statements to that effect. Because Plaintiff’s motion includes only references to prior facts and arguments, it is difficult to determine what exactly Plaintiff contends constitutes a new fact or law for purposes of this motion.

In opposition, Defendant argues liability was never conceded, Defendant will honor its representation of forgoing a statute of limitations defense once the Texas litigation is filed, and that the laws regarding publicity in Texas have always been different than California and provide their own remedy. (Opposition, 2-5.) The court agrees.

To the extent Plaintiff argues that Defendant not conceding liability constitutes new law for purposes of the instant motion, Plaintiff’s argument fails. As Defendant notes, the litigation in Texas has yet to be filed and thus, no representations have been reneged. Thus, Defendant’s conduct is not “new law” for purposes of a motion for reconsideration.

For these reasons, the court does not reconsider its February 23, 2023 ruling. Thus, Plaintiff’s motion for reconsideration is denied.

Conclusion

Plaintiff’s motion for reconsideration is denied. Defendant is to give notice.